Naming
"Tailark" is always written as a single word with a capital "T". Do not spell it as "TailArk", "tailark", "TAILARK", or any other variation to ensure a unified identity across all touchpoints.
Colors
Our palette is designed to work seamlessly on both light and dark backgrounds. The primary brand color anchors the identity, while the supporting accents provide flexibility for illustrations, UI elements, and print.
Logo
When space is limited, the standalone symbol can represent the brand on its own. Reserve it for contexts where the audience is already familiar with the brand, such as app icons, favicons, and social avatars.
Logomark
The full logo combines the wordmark and symbol. Use it whenever space allows, as it provides the strongest brand recognition. Maintain the minimum clear space around the logo equal to the height of the symbol.
